Aleksandra has worked over 15 years in advertising business, wearing many hats - from creative, to production and account. For the past several years, she’s a CEO of Mediacor, digital agency located in Croatia with a strong portfolio of large international clients like L’Oreal, Pernod Ricard, Rakuten Viber and many others. She developed a first regional social loyalty program for Heineken and her team has recently won SoMo award for the best digital campaign for Narodni radio. In free time, she climbs Kilimanjaro.
Dvorana Emerald, 29.11.2019 at 12:40-13:00
20 minutes to Bulletproof Content Strategy for Instant Messaging
You’re already aware of the potential that instant messaging apps might bring to your brand’s digital factor x, but you don’t actually know where (and how!) to start. Yes, IM marketing is a tiny bit different than the rest of social media so take a first step and join the workshop where we’ll talk - in depth - on what works and what doesn’t. Dive into how our team crafted a winning content experience on messaging app that provided value to the audience and also scored amazing results.