The Media Trends Conference SEMPL will be organised for the 18th time this year, wearing a completely new visual image for this turning point, and highlighting the power of this regional brand and its identity. Even in its 18th version, which will be shown in November 2016 in Portorož, SEMPL remains true to discovering the latest trends in the area of media, marketing and communication.
Ljubljana, 24 May 2016 – The Media Trends Conference SEMPL is an international educational event, which focuses on current events in the area of media, marketing and communication in the Adriatic region, and introduces and analyses national and global case studies. Last year’s conference was attended by as much as 1000 visitors from Slovenia, Serbia and Croatia, ranging from marketing managers and marketing communications managers, brand managers, ad sales managers, media buyers, planners and strategists to advertising creatives and everyone else, who pave the way to media trends and successfully adopt them.
In its previous 17 versions, SEMPL has been many things, according to Valerija Prevolšek, the President of SEMPL and Director of Media Pool, one of the biggest media buyers in Slovenia, which has been organising the conference since 1998: “It has been reborn, loyal, we have sailed the international waters, celebrated trends, but above all, irrespective of the underlying theme, we always attempted to create trends as well. From a narrow-oriented seminar for media planners we transformed SEMPL into an event, which, in addition to modern marketing and communication knowledge, increasingly focuses also on development, innovation and new technologies.”
New visual identity by Futura DDB
According to Prevolšek, SEMPL is a professional, fun, diverse and modern event, so it is the time to welcome its coming of age with a logo and an identity that will express this idea. “We are putting an emphasis on a strong brand and its identity we have been building and developing carefully all these years,” Prevolšek says about the new visual identity created in the marketing agency Futura DDB.
Robert Križmančič, Art Director at Futura DDB, further explains that the new identity follows the positioning of the event, which is defined by a high level of recognisability and strong brand in its mature phase. Namely, the users know what they can expect from SEMPL, and their expectations are often linked to their personal experience.
SEMPL is what sells SEMPL
“There is a clear and recognised story behind SEMPL, which we visually interpret by placing typographic notation into contextual photography. SEMPL is what sells SEMPL. The visual identity thus stands the test of time and will be able to “support the already known blend of professional and social achievements of one of the most distinguished regional media and communication conferences,” is the idea behind the new SEMPL identity as explained by the Futura agency. Futura also developed secondary elements of the corporate identity for promotion and branding, which will also give SEMPL a new colour shade every year.
“I am proud that today SEMPL is a synonym for an excellent conference in the region, and Futura DDB has successfully expressed its spirit in all elements of the new identity,” added Valerija Prevolšek.
According to Prevolšek, SEMPL is an event, a meeting point of strategists and creative minds, digital and analogue thinkers, with excellence as the underlying theme that they have been pursuing for a number of years and will continue to do so in the future. As every year, the conference will again host top-level speakers, bring together the leading marketing experts in the region, and honour the best media strategies of the Adriatic region with Sempler awards.
Project leader, 18th SEMPL
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A nine-member international jury for the fourteenth Sempler Awards Competition for the best media strategies of the year selected 34 finalists from all the entries. 25 shortlisted entries are from Slovenia, 4 from Croatia, 3 from Serbia and 2 from Bosnia and Herzegovina.
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