November's media trends conference SEMPL will focus on developing breakthrough ideas, the future of advertising and media agencies, the importance of language and creativity, the role of digital and influencer marketing and technological transformation.
Ljubljana, 24th October 2017 - At the 19th media trends conference SEMPL, which will be held on the 23rd and 24th November 2017 in GH Bernardin in Portorož, the participants - this year the organizers expect more than 1,000 of them- will be able to listen to more than twenty international speakers. They will focus on the most prominent trends that shape the future of the media and communications industry.
Non-linear marketing for long-lasting relationships with consumers
A new approach, non-linear marketing, used by some of the most modern brands, will be addressed by an internationally renowned writer, speaker, CNN associate and author of the blog 60SecondMarketer.com, Jamie Turner. He will also conduct a workshop on how to use digital marketing to grow your sales and revenues.
Creators or followers?
The mysterious Frenchman Joe La Pompe who hunts similar creative ideas around the world in his blog is going to share his knowledge about (un)originality in advertising. British speaker, author and creative thinker Dave Birss will present some of the latest findings on how to generate new ideas and improve ourselves.
Getting above average using words
Susie Dent, a British television presenter and lexicographer will encourage the audience towards more creative and thoughtful use of language. She will explain why it is more important than ever before to step out of the shadow with your messages and thus remain visible to consumers. Ben Maher, sales and partnerships director at JCDecaux from UK, will talk about the digital future of outdoor advertising as a way to interact with consumers.
Technology- here and now
Nick Bicanic, director and founder of RVLVR, one of the greatest visionaries in the field of mobile technology in the Silicon Valley who creates stories using virtual and augmented reality, will talk about the future of the key non-screen media. Črt Podlogar, digital strategist at the Slovenian digital agency Red Orbit, will explain the shift of purchasing decisions from television to mobile screen.
Sneha Nagesh, Global Search Business Director at PHD Global Business, will explain how to close the gap between technology and people, while Justin Rezvani, founder and director of theAmplify from USA, and Marija Mijatović, PR and communications specialist from Represent Serbia, will present influencer marketing, which has recently been a hot topic in Slovenia as well. Jan Jilek, CEO of Dotmetrics and Boris Rogan, director of the advertising agency TBWA Zagreb, will discuss trust and fraud, relevant metrics and transparency.
Towards an efficient future
Andreas Schwabe, CEO of Blackwood Seven, will talk about the future of media agencies, and show how artificial intelligence can successfully be integrated into strategic media planning. What will happen to the media market over the next ten years, will be discussed by Jon Watts, executive partner and co-founder of MTM from Great Britain. John Dalton, Director of LSPR UK and LSPR Worldwide from UK, will focus on management and leadership, and the reasons for their (in)effectivity.
Workshops: from digital marketing to stereotypes
The participants of SEMPL will also be able to attend eight workshops in two days. Igor Pauletič, founder and CEO of FrodX Slovenia, and Matija Jamnik, co-founder of JK Group Slovenia, will speak on digital marketing and technology from a legal and procedural point of view. What is in the advertising industry that fuels the generation Y, will be discussed by dr. Marko Majer, the founder and CEO of Mayer McCann Slovenia, while the creative director of Mercator-S from Serbia, Slavoljub Stanković, will present his view on the brands. E-commerce manager Saša Stanković from the Croatian company FOREO, will explain how to transform the marketing strategy with tech disruptors. Igor Mali, COO at iPROM, and Dragoslav Radin, Director General of Beenius, will be discussing whether the future of television is also programmatic. The art director in Slovenian AV studio, Vasja Grabner, will focus on stereotypes that need to be shaken in order to obtain higher efficiency. Web analytics is not necessarily complex; this will be discussed by a team of DIMAQ trainers who will present how to become an internationally certified digital marketing expert at IAB Europe and highlight the key legal challenges and traps for the media industry (GDPR).
You can find the full 19th SEMPL programme on the conference website. For more information on the speakers please visit this page.
More than 1,000 participants gathered at the 19th media trends conference SEMPL in Portorož. International speakers paid the most attention to the changes that technology with artificial intelligence and other digital tools brings into the media and communications industry.
Ten Golden Semplers and the Grand Sempler were awarded at the 15th Sempler Awards Show. The Grand Sempler for the best media strategy in the Adriatic region went to Grey Ljubljana and A1 Slovenija for “The Bedtime Storytellers”.
No less than 89 projects from four countries were entered to the Sempler Awards, regional competition for the best media strategies of the year.