The 9-member jury of the Sempler Awards, presented to the best media strategies of the year in the Adriatic region, will be led by Darko Ivančević, Vice President Global Staropramen at Molson Coors Brewing Company. Entries to the Sempler Awards competition opened on 1 September 2017. The winners will be revealed at the SEMPL Media Trends Conference, which will be held on 23 and 24 November 2017 in Portorož.
Ljubljana, 6 September – The Sempler Awards competition for the best media strategies in the Adriatic region will be organised within the scope of the SEMPL Media Trends Conference for the 15th time. In addition to the already known nine categories, creative and media agencies, media strategists, advertisers and media now have the opportunity to enter their media projects into two new categories – the best PR strategy or promotion and the best technology approach. Hence, they can compete for 11 Golden Semplers and the ultimate prize, the Grand Sempler.
The best media projects in the Adriatic region will be assessed by a 9-member jury, which includes renowned experts from the region representing media agencies or their clients. The jury president, Darko Ivančević, Vice President Global Staropramen at Molson Coors, will be accompanied by Aleksandra Dilevska, CEO of PublicisOne Macedonia and COO of PublicisOne Adriatic, Marija Matić, Media Planning Director at Direct Media Serbia, Damjan Planinc, Director and co-founder of Get Interactive, Viktorija Radojević, Executive Director for Marketing and Development at Mercator, Hrvoje Rein, Marketing Director at L’Oreal Serbia, Žarko Sakan, Director of New Moment, Tamara Slapar, Director of Medialog, and Daniel Vuković, Chief Creative Director at McCann Zagreb.
While evaluating the competing media strategies, the jury will take into account five basic criteria, i.e. the media campaign concept, appropriate targeting and understanding of the consumer, comparison between defined goals and achievements (ROI), innovative approach in seeking of (new) communication channels, and activation and motivation level of the target group through the media strategy, implementation and execution.
According to Darko Ivančević, this year’s jury president, a winning media strategy requires integrated marketing communications, which will also be one of his criteria during evaluation: “It is not about a strategy including all available channels or focusing on one channel only in individual categories. In both cases, it is about a project having a clear insight and a big idea or, in short, full alignment of a media strategy with a brand strategy.”
Viktorija Radojević believes that projects competing for the awards will have to feature high and measurable efficiency. “The latter is the result of all factors of an excellent project, from an innovative concept to creative execution,” believes Radojević.
Žarko Sakan added: “I believe that each competing project should have a local touch, but also resonate with a global audience.” In his words, the best work is usually brilliantly simple, original and compelling, impacts a wider audience than intended, and inspires people to achieve more.
Entries to the Sempler Awards competition are open from 1 September 2017 on the SEMPL conference website (www.sempl.si), the ultimate deadline being 10 November 2017.
Public Relations, 19th SEMPL
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More than 1,000 participants gathered at the 19th media trends conference SEMPL in Portorož. International speakers paid the most attention to the changes that technology with artificial intelligence and other digital tools brings into the media and communications industry.
Ten Golden Semplers and the Grand Sempler were awarded at the 15th Sempler Awards Show. The Grand Sempler for the best media strategy in the Adriatic region went to Grey Ljubljana and A1 Slovenija for “The Bedtime Storytellers”.
No less than 89 projects from four countries were entered to the Sempler Awards, regional competition for the best media strategies of the year.