The 18th SEMPL, regional media trends conference, which will take place on the 24th and 25th of November 2016 in Portorož, Slovenia, will focus on disruptive ideas, infinite growth business models, strategic storytelling, artificial intelligence in marketing, viral online content and new media buying tools.
Ljubljana, October 27, 2016 – At the 18th conference media trends SEMPL delegates (organisers expect close to 1,000 attendees) will listen to more than twenty international speakers who will devote their attention to the most relevant trends that shape the future of media and communication industry. Although the technology appears to be the most game changing, the quality and compelling content is still a critical component for success.
This topic will be discussed by Kindra Hall, US storytelling expert, who is convinced that the stories should be addressed in a strategic and long-term way, if brands want to influence consumer behaviour and, consequently, sales. She will provide practical advice on how to find a good story and how to tell it.
How to stimulate your own creativity?
Sheridan Shed Simove, a British entrepreneur, motivator, and master of unusual ideas, is a great storyteller as well. He became famous and rich along the way with his book 'What Every Man thinks About Apart from Sex' that (eloquently) contains 200 blank pages. He has also provoked the public by changing his name in God. At SEMPL, he will talk about his idea generation process and provide useful tools for creative thinking.
The question of how to develop disruptive and ground-breaking ideas, after which you will become known and rise above average in the overcrowded market, will be addressed by Dorie Clark, an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a frequent contributor to the Harvard Business Review and Entrepreneur magazine.
What is the real benefit of big data?
Big data, a popular buzzword in the last years, is still under scrutiny of communication industry, which raises the question whether big data is truly the only way of reaching consumers. Dr. Sebastian Wernicke, a data scientist at the German consulting company Solon, and Rene Lamsfuss, chief research officer in the media agency Publicis Media from Germany, will talk about the use of big data in decision-making and how the emergence of big data is changing marketing research.
Media, brands and agencies in the transformation era
Rapid development and trial by error are a new 'normality' for media and media agencies. As a result of accelerating changes, digitalisation and technological innovations, they are entering the space they've never been to before, experimenting a lot and thinking about the future even more. The new, successful business models will be discussed by Jure Gostiša, Digital Development Manager at Časnik Finance, Slovenia, Fredrik Andersson, Chief Product Officer at Bonnier Business to Business, Sweden, Victor Croitoru, CEE Regional New Business and Strategy Director at IPG Mediabrands, Romania, and George Bethell, Global Channel Strategist at PHD, UK, who will invite the audience on a journey to 2029 and predict the impact of artificial intelligence on marketing and brands.
Is there a room for emotions in a programmatic era?
The secrets of creating viral ads with 'emotional targeting' will be revealed by Sumi Chumpuree-Reyntjes, Head of Sales CEE at Unruly Germany, while Conor Mullen, Commercial Director at RTÉ Media-Sales Digital, Ireland, will address the truths and delusions about programmatic advertising, which promises addressable one-to-one advertising on TV screens as well.
Business growth – a fact or just a wishful thinking?
A tendency to introduce marketing as a strategic branch in a company, which will be crucial for business growth, is becoming even stronger. Successful case studies will be shown by Nikola Vuković, Project Leader at The Boston Consulting Group, where they developed and successfully introduced a demand centric growth approach, and Petra Čadež, Brand Marketing Consultant from Slovenia. Based on her many years of experience in marketing, she will confide how difficult it is follow the seemingly simple guidelines and how to become truly successful.
Eight Golden Awards and the Grand Prix award were awarded at the fourteenth competition at the regional Sempler Awards competition. Slovenian creative agency Luna\TBWA won the Grand Sempler for the best media strategy of the year for the campaign "Laško Duel", which was created and executed for Pivovarna Laško Union.
A nine-member international jury for the fourteenth Sempler Awards Competition for the best media strategies of the year selected 34 finalists from all the entries. 25 shortlisted entries are from Slovenia, 4 from Croatia, 3 from Serbia and 2 from Bosnia and Herzegovina.
Media projects from five countries, including Bosnia and Herzegovina for the first time, will compete for the Sempler Awards for the best media strategies in the Adriatic region.