The nine-member international jury for the Sempler Awards, the competition for the best media strategies of the year in the Adriatic region, will be led by Nikola Bubanj, CEO of Grey Adriatic & Balkans. Entries can be submitted from the 1st of September 2016 on and the winners will be revealed at the media trends conference SEMPL, held on the 24th and 25th of November in Portorož, Slovenia.
Ljubljana, September 1, 2016 – The Sempler Awards competition for the best media strategy in the Adriatic region that takes place during the regional media trends conference SEMPL will be organised for the fourteenth time. Creative and media agencies, media strategists, advertisers and media have again an opportunity to submit their media projects in nine categories and compete for the Golden Sempler Awards and the main prize Grand Sempler Award.
The submitted media projects from the Adriatic region will be assessed by the nine-member jury consisting of renowned experts from creative and media agencies as well as advertisers. The president of the Sempler Awards jury is Nikola Bubanj, CEO of Grey Adriatic & Balkans, and its members are Dinko Brčić, Head of Planning at BBDO Zagreb, Croatia, Dali Bungič, Managing Director of Luna TBWA, Slovenia, Iva Djurković, Managing Director, OMD Beograd, Serbia, Marina Kraljić, Executive Director and Regional Media Director at Unex Media, Croatia, Goran Medić, CEO of Fructal, Slovenia, Ana Mirković, Managing Director of Digital Communication Institute, Serbia, Tanja Petrović, Marketing Manager for Serbia, Montenegro and Albania at The Coca-Cola Company, and Davor Runje, co-founder of Drap, Croatia.
The Sempler Awards jury will assess the submitted entries in nine categories, as follows: strategic use of the media mix, innovative use of the communication channel, best targeted campaign, best experiential campaign, best use of the digital world, best social media campaign, best use of mobile, best use of data or research initiative and best new media/media format. They will judge the media strategies according to five fundamental criteria, namely a concept of media campaign, proper targeting and understanding of the consumer, a comparison between the objectives and results (ROI), innovation in the search for (new) communication channels and the level of activation and motivation of the target group through the media strategy and execution.
According to Nikola Bubanj, the president of this year’s Sempler Awards jury, good media strategies are the result of close collaboration between the client and the agency, very clear guidelines and clearly defined and measurable objectives. “Certainly, every relevant and good media strategy achieves and exceeds the set media objectives, takes into account global and local trends or writes the new ones, effectively addresses the target group, creates added communication value to creative messages, considers good practice of perfectly designed and implemented strategies in the past, creates new communication channels, tells media stories ... and the list could go on,” says Bubanj. He adds that a good media strategy must form an integrated whole, which means that it uses media in an innovative, creative and holistic way.
Entries to the Sempler Awards competition can be submitted on the SEMPL website (www.sempl.si) from the 1st of September 2016 and the deadline is the 7th of November 2016.
Eight Golden Awards and the Grand Prix award were awarded at the fourteenth competition at the regional Sempler Awards competition. Slovenian creative agency Luna\TBWA won the Grand Sempler for the best media strategy of the year for the campaign "Laško Duel", which was created and executed for Pivovarna Laško Union.
A nine-member international jury for the fourteenth Sempler Awards Competition for the best media strategies of the year selected 34 finalists from all the entries. 25 shortlisted entries are from Slovenia, 4 from Croatia, 3 from Serbia and 2 from Bosnia and Herzegovina.
Media projects from five countries, including Bosnia and Herzegovina for the first time, will compete for the Sempler Awards for the best media strategies in the Adriatic region.