More than 1,000 participants gathered at the 19th media trends conference SEMPL in Portorož. International speakers paid the most attention to the changes that technology with artificial intelligence and other digital tools brings into the media and communications industry.

Ten Golden Semplers and the Grand Sempler were awarded at the 15th Sempler Awards Show. The Grand Sempler for the best media strategy in the Adriatic region went to Grey Ljubljana and A1 Slovenija for “The Bedtime Storytellers”.

No less than 89 projects from four countries were entered to the Sempler Awards, regional competition for the best media strategies of the year.

November's media trends conference SEMPL will focus on developing breakthrough ideas, the future of advertising and media agencies, the importance of language and creativity, the role of digital and influencer marketing and technological transformation.

The 9-member jury of the Sempler Awards, presented to the best media strategies of the year in the Adriatic region, will be led by Darko Ivančević, Vice President Global Staropramen at Molson Coors Brewing Company. Entries to the Sempler Awards competition opened on 1 September 2017. The winners will be revealed at the SEMPL Media Trends Conference, which will be held on 23 and 24 November 2017 in Portorož. 

Disruptive business models and technologies have found its way into all industries. How the media and communications industry react to the “new normality” is the focus of the 19th regional media trends conference SEMPL. Symbolically, it is also reflected in its new identity, created by Futura DDB agency.