After over a decade of progressive experience in international media agencies where he grew up from a media planner to managing director, Rustam transitioned to an in-house role at Facebook. As an Agency Partner he has accelerated cooperation with the media holding companies and direct clients in CEE in getting the most value on Facebook & Instagram. Currently he takes a position of a Reseller Partner CEE in developing the strategic partnership which aids media agencies and advertisers in reaching their business goals on Facebook Family of Apps.
Europa Hall, 29.11.2018 at 15:50-16:10
Mobile and Video first strategy
The path to purchase across many products and services entered a next era. Mobile has unlocked a new age of attention where people are consuming video all throughout their day. As the world spends more and more time with mobile devices, the video has become an actual driver of discovery, consideration and purchase.