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Jurgen Appelo

Founder & CEO, Agility Scales, Netherlands

Jurgen Appelo

About Jurgen

With his company Agility Scales, Jurgen Appelo is inventing the future of organizational agility. As a serial founder, successful entrepreneur, author and speaker, he is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, for better management, with fewer managers. Jurgen calls himself a creative networker. has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. His most recent book is called Managing for Happiness, which offers practical ideas to engage workers, improve work, and delight clients. Jurgen is CEO of the business network Happy Melly and co-founder of the Agile Lean Europe network.

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Emerald Hall, 30.11.2018 at 12:30-13:00

How to Become a Professional Speaker – 1 on 1 with Jurgen Appelo

For many, the perfect source of extra income is becoming a professional speaker. At first glance, as an industry professional, you have what it takes: experience, knowledge and you are probably an extrovert who knows how to perform. However, the professional public speaking industry operates on two tracks: the celebrities, who because of their name recognition instantly earn top dollar fees; and all the others, who have to learn how to market themselves, build their clientele and provide good content.

Manca will talk to Jurgen in order to find out where to start, what to do and which mistakes to avoid on your path towards success on stage.

Europa Hall, 30.11.2018 at 15:00-15:45

Startup, Scaleup, Screwup

Starting new product teams and scaling up services is more important than ever. In this talk, we will nosedive into the major topics that business leaders and product teams are confronted with from the moment they have an innovative idea to the day they will scale it up (or screw it up).

Topics will include: How do you build the right thing? How do you get the best people? How can you work with a remote team? How do you get to product/market fit? When do you start with growth marketing? How can you structure the business for rapid scaling? How to stay agile when you're growing fast? How to avoid the common pitfalls?

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