Damjan Planinc has been working in digital advertising for more than 15 years, and has been leading the digital media agency Get Interactive for the past nine years, which was, until recently, under the auspices of a major Austrian media company. He believes in less intrusive and effective digital advertising. On this basis, he is developing Get Interactive into the leading Slovenian provider of native advertising. In addition to Slovenia, he has a deep knowledge of online environment in Central and South-Eastern Europe, where he has already helped many Slovenian and international brands to achieve their marketing and advertising goals.
Emerald Hall, 29.11.2018 at 13:25-13:45
The Power of Interactivity in Mobile Advertising
Creative, a long-neglected part of digital advertising, is becoming its key element. As attention spans are getting shorter, battle for the users, without offering an interesting and especially interactive creative solutions on mobile, is already lost in the beginning.
The workshop will provide practical tips on how advertisers can adapt creatives to be more attractive and unobtrusive enough not to spoil the perception of the brand. We will also look at the latest findings on how AI and smart data usage can enrich digital advertising and help advertisers achieve their goals.