Anja Rus has been working on the agency side for more than 6 years, working for medium and large clients from diverse industries mostly from CEE region. After 3 years in producing creative concepts for integrated campaigns, TV and radio ads, social media management and promotional exposure she switched to digital marketing agency where she specialized in digital advertising focusing on performance marketing.
Emerald Hall, 29.11.2018 at 16:00-16:30
Building optimized post-click experiences
Unfortunately most ad budgets are wasted. We invest A LOT into strategic campaign planning, brainstorming for most creative concepts ever, segmenting users, designing attractive banners and catchy ad copies in order to convince users to click on our ads. When they finally do, we bring these hot leads to our mediocre landing pages. When it comes to converting leads to customers, a marketer’s most valuable asset is a targeted landing page which needs to be built right. Find out what are the key elements for building an optimal post-click experience that will boost your conversion rates and make your digital advertising more profitable.