Helping businesses traverse the ever-expanding maze of emerging technology, Dean Donaldson is best known as a visionary and initiator. Evangelising about cultural advancements, industry convergence and shifting consumer behaviour, Dean speaks frequently with business leaders and marketers across the globe – from start-ups to Fortune 100 – about how to navigate the inevitability of change. He inspires measured innovation that produces tangible business results and ultimately helps organisations transform. He gets all stakeholders to re-think and optimise their strategies though a grounded understanding of current and future trends and then links it back to cross-channel brand engagement. Dean’s passion and expertise draws on more than 25 years of design, marketing and digital experience. He has been instrumental in positioning brands to secure funding and go through IPO, has co-developed leading marketing technology platforms, initiated second screen integration used in Broadcast TV and is patent-pending on advertising measurability. His investigations into proximity-based messaging with the UK’s leading research and innovation centre at Bournemouth University led to him advising EU Ministers on media convergence policy. Dean frequently serves as a key source for national and industry press, and has delivered perspective-shifting presentations at over 250 events across 35 countries.
Europa Hall, 29.11.2018 at 10:00-10:40
The Majority Report: Media Opportunities in 2030
In a world of expansive technology growth, where 50% of today’s jobs will have been automated, what will the role and relationship of brands and consumers be? By 2030, the world may be explosively different, but there are already fissures revealing how AI, blockchain and genetics are about to radically transform everything over the next 10 years. Luckily, humanity will be deeply rooted at the core. To be viable beyond the next decade, a radical rethinking in contextually relevant creativity will be required. Presented in an engaging format that challenges perceptions and beliefs, Dean Donaldson turns different lenses to today’s bleeding-edge developments in technology, business and society to unearth the possibilities of tomorrow and share tools to success at scale.