Robert Petković is a Google Analytics specialist with a lot of experience in everything web-related. He is able to give meaningful insights from a data first seen 5 min ago, as well as to play drums in front of 10.000 people. He studied psychology, therefore he overanalyses everything. He has more than 20 years of experience in digital environment where he started as a web developer and spent the last 10 years as one of the most prominent analysts in the Balkans.
Emerald Hall, 29.11.2018 at 15:00-15:45
Web Analytics – Raiders of the Lost Metrics
In digital era we rely on data and almost all websites have some analytics on them. However, many implementations are simply wrong or incomplete and loads of data we see and analyse are often misinterpreted either by marketers or by our clients. In this workshop you'll see why, when and how to use some metrics in your next marketing reports.