The jury chose the finalists from among 109 entries. Although there were 111 registered media works for Sempler competition, there were two incomplete media strategy submitted in accordance with the tender conditions, so they could not be classified in the first round of judging.

 

The jury selected 31 finalists:

A – STRATEGIC USE OF THE MEDIA MIX, 7 finalists

B – INNOVATIVE USE OF EXISTING MEDIA, 5 finalists

C – DIRECT APPROACHES, 2 finalists

D – STRATEGIC SPONZORSHIP PLACEMENT, 3 finalists

E – INNOVATIVE MEDIA, 5 finalists

F – DIGITAL MEDIA, 9 finalist

 

 

Finalists and the categories:

 

A – STRATEGIC USE OF THE MEDIA MIX

Campaign: Peter 13.

Advertiser: Amis

Author: Tina Grbac (Interactive agency), Barbara Mazzoni (Amis), DSJ. Crew, Dunja Budair (Studio Marketing JWT), Jernej Vrečar (Studio Marketing JWT), Marko Matič (interactive.agency), Marko Senegačnik (Studio Marketing JWT), Miha Puklavec (Amis), Robert Demirovič (Amis), Veronika Šetina (Studio Marketing JWT), Tom Rudolf (Amis)

Applicant: Interactive.agency

*

Campaign: ORTO Burek

Advertiser: Si.mobil

Author: Si.mobil, Luna/TBWA, ZenithOptimedia, Sonce

Applicant: Si.mobil, Luna/TBWA, ZenithOptimedia, Sonce

*

Campaign: Sveta vladar

Advertiser: Nova KBM

Author: Pristop in Pristop Media

Applicant: Pristop

*

Campaign: ORTO Tape art

Advertiser: Si.mobil

Author: Si.mobil, Luna/TBWA, ZenithOptimedia

Applicant: Si.mobil, Luna/TBWA, ZenithOptimedia

*

Campaign: SPAR - 20 YEARS FOR ME

Advertiser: SPAR SLOVENIJA

Author: FORMITAS BBDO in PRO PLUS

Applicant: FORMITAS BBDO

*

Campaign: Radenska Junior

Advertiser: Radenska

Author: Zoran Gabrijan

Applicant: Futura Group

*

Campaign: My life - life insurance

Advertiser: Zavarovalnica Tilia

Author: Lidija Rakuša (OMD) and Samo Geršak (Luna TBWA)

Applicant: OMD and Zavarovalnica Tilia

 

B – INNOVATIVE USE OF EXISTING MEDIA

Campaign: ORTO Tape art

Advertiser: Si.mobil

Author: Si.mobil, Luna/TBWA, ZenithOptimedia

Applicant: Si.mobil, Luna/TBWA, ZenithOptimedia

*

Campaign: Radenska Junior jumbo

Advertiser: Radenska

Author: Zoran Gabrijan

Applicant: Futura Group

*

Campaign: Radenska Junior direct mail

Advertiser: Radenska

Author: Zoran Gabrijan

Applicant: Futura Group

*

Campaign: Sokol - muscles

Advertiser: Sokol

Author: Zoran Gabrijan, Žare Kerin

Applicant: Futura Group

*

Campaign: Mobile TV

Advertiser: Mobitel

Author: Publicis Slovenia, Gsus Ajax, Ajax Studio

Applicant: Publicis

 

C – DIRECT APPROACHES

Campaign: Sveta vladar stand-up

Advertiser: Nova KBM

Author: Pristop

Applicant: Pristop

*

Campaign: Renault Taxi

Advertiser: Renault Nissan Slovenija

Author: Publicis Slovenia, Renault Nissan Slovenia

Applicant: Publicis

 

D – STRATEGIC SPONZORSHIP PLACEMENT

Campaign: Karlo

Advertiser: Karlovačka pivovara (Croatia)

Author: Dejan Kutnjak

Applicant: Digitel medijski servisi

*

Campaign: Trimo Urban Crash 2011

Advertiser: Trimo

Author: Imago

Applicant: Imago

*

Campaign: Dog Stories Memory Quiz

Advertiser: Ferrero (Croatia)

Author: McCann Erickson Croatia/Universal McCann Croatia

Applicant: McCANN ERICKSON

 

E – INNOVATIVE MEDIA

Campaign: ORTO Tape art

Advertiser: Si.mobil

Author: Si.mobil, Luna/TBWA, ZenithOptimedia

Applicant: Si.mobil, Luna/TBWA, ZenithOptimedia

*

Campaign: Nivea baby - ultrasound frame

Advertiser: Beiersdorf, Slovenia

Author: Lidija Rakuša (OMD)

Applicant: OMD

*

Campaign: ORTO Burekarnice

Advertiser: Si.mobil

Author: Si.mobil, ZenithOptimedia, Luna/TBWA

Applicant: Si.mobil, ZenithOptimedia, Luna/TBWA

*

Campaign: Fruc - answering machine

Advertiser: Fructal

Author: Pristop

Applicant: Pristop

*

Campaign: ORTO Moving service

Advertiser: Si.mobil

Author: Si.mobil, Sonce, ZenithOptimedia

Applicant: Si.mobil, Sonce, ZenithOptimedia

 

F – DIGITAL MEDIA

Campaign: Who needs another Facebook friend?

Advertiser: Zavetišče za zapuščene živali Ljubljana

Author: Publicis, Diggital (member of Publicis Group Slovenia)

Applicant: Publicis

*

Campaign: CITROEN The battle of the sexes

Advertiser: Citroën Slovenija

Author: Sonce.net, Formitas BBDO in OMD

Applicant: Sonce.net, Formitas BBDO in OMD

*

Campaign: Play for your club

Advertiser: m:ts Telekom Srbija (Serbia)

Author: Fastbridge Belgrade

Applicant: Fastbridge

*

Campaign: Skittles – new market activation campaign

Advertiser: Wrigley

Author: Renderspace and Pristop Media

Applicant: Renderspace and Pristop Media

*

Campaign: Peter 13.

Advertiser: Amis

Author: Tina Grbac

Applicant: Interactive.agency

*

Campaign: Grow your own Linden Tree

Advertiser: Urad vlade za komuniciranje

Author: Futura Group

Applicant: Futura Group

*

Campaign: ORTO MUZIQ virtualni shod na Partis.si

Advertiser: Si.mobil

Author: Si.mobil, Sonce, ZenithOptimedia

Applicant: Si.mobil, Sonce, ZenithOptimedia

*

Campaign: Mastercard Household Calculator

Advertiser: MasterCard (Croatia)

Author: McCann Digipark

Applicant: McCANN ERICKSON

*

Campaign: ORTO Burek Facebook application

Advertiser: Si.mobil

Author: Si.mobil, Sonce, ZenithOptimedia

Applicant: Si.mobil, Sonce, ZenithOptimedia