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Day 2
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Media 2020
More about ...9:20 - 9:40
Who will create the image of the media landscape over a decade, and how the users of media content will behave.
Katarina Kostić Business Development Director, Universal Media, Serbia -
Navigate in »the new grey«
More about ...9:40 - 10:10
How to build new bridges for efficiently confronting the needs of »old« and »new« media to achieve the company's or client's success?
Alan Hilburg President and CEO, Hilburg Associates, USA
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Životinjsko carstvo and Augmented Reality
More about ...10:10 - 10:30
The story about how a traditional brand began to live on the internet, while retaining its core values.
Ivana Vrviščar CEO, Kraš Slovenija
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New rules to boost marketing performance
More about ...10:30 - 11:00
Rethinking the »paid, earned and own« media
Daniel Casar Head of planning group, Initiative Media Prague, Czech Republic
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Where have you seen, heard, read it? I don`t care!
More about ...11:30 - 12:00
How does one of the most visible global brands – The Walt Disney Company – recognise the importance of various media platforms.
Tatjana Vučanović Vice President and General Manager for Central and Eastern Europe, The Walt Disney Company, United Kingdom
Sponsored by:
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Dynamic pace of undynamic media
More about ...12:00 - 12:30
Printed media are (still) powerful: readers' involvement as the effect of printed advertising.Esther Braspenning International Advertising Resource Manager, Sanoma Media, Belgium -
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»I'm Feeling Lucky«, how about you?
More about ...14:30 - 15:00
Do we Really know Google and how to use it?
Darko Dujič Country Business Development Manager, Google Slovenia
David Rožac AdWords Account Manager, Google Ireland
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Media as enabling spaces
More about ...15:00 - 15:30
From broadcasting and reach to empowering and engaging in a relationship with the audience
Dr. Markus F. Peschl University of Vienna & www.theLivingCore.com, Austria
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Selective approach to the media for maximum impact: the study case of Enka
More about ...15:30 - 15:50
How to approach the marketing activities in the biggest Slovenian bank.
mag. Nataša Tomc Jovović Asistent Director for card operations, NLB, Slovenia
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New communication opportunities for media and creative agencies
More about ...16:10 - 16:40
»Old« advertising strategies no longer function, new ones offer a great opportunity for higher return on investment (ROI) and greater consumer satisfaction. How to achieve that?
Mark Waugh Global Managing Director of newcast, ZenithOptimedia, United Kingdom
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Challenges of modern marketing: the importance of analyses
More about ...16:40 - 17:10
How to make the most of current budgets? The solution to the stringent situation on the media market is accepting change and using quality marketing analyses.
Ozana Jurković Director of Business Development, Analysis 360, CroatiaFinderle Nada Manager of Clients, Analysis 360, Croatia -
Round table: Who drinks and who pays?
More about ...17:10 - 17:50
With all the changes of the media landscape and the digitization the time is ripe for a new method of measurement, media consumption and efficiency of advertising messages.
Panelists: Jürgen Bernkopf, research manager, GfK Austria, Duško Kos, CEO, Studio Moderna, Pavel Vrabec, CEO, Pro Plus, and Mark Waugh, global managing director, CEE, newcast, ZenithOptimedia.
The round table is moderated by Ladeja Godina Košir, Delo, Slovenia
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