Who will create the image of the media landscape over a decade, and how the users of media content will behave.
Katarina Kostić Business Development Director, Universal Media, Serbia
How to build new bridges for efficiently confronting the needs of »old« and »new« media to achieve the company's or client's success?
Alan Hilburg President and CEO, Hilburg Associates, USA
The story about how a traditional brand began to live on the internet, while retaining its core values.
Ivana Vrviščar CEO, Kraš Slovenija
Rethinking the »paid, earned and own« media
Daniel Casar Head of planning group, Initiative Media Prague, Czech Republic
How does one of the most visible global brands – The Walt Disney Company – recognise the importance of various media platforms.
Tatjana Vučanović Vice President and General Manager for Central and Eastern Europe, The Walt Disney Company, United Kingdom
Do we Really know Google and how to use it?
Darko Dujič Country Business Development Manager, Google Slovenia
David Rožac AdWords Account Manager, Google Ireland
From broadcasting and reach to empowering and engaging in a relationship with the audience
Dr. Markus F. Peschl University of Vienna & www.theLivingCore.com, Austria
How to approach the marketing activities in the biggest Slovenian bank.
mag. Nataša Tomc Jovović Asistent Director for card operations, NLB, Slovenia
»Old« advertising strategies no longer function, new ones offer a great opportunity for higher return on investment (ROI) and greater consumer satisfaction. How to achieve that?
Mark Waugh Global Managing Director of newcast, ZenithOptimedia, United Kingdom
How to make the most of current budgets? The solution to the stringent situation on the media market is accepting change and using quality marketing analyses.
With all the changes of the media landscape and the digitization the time is ripe for a new method of measurement, media consumption and efficiency of advertising messages.
Panelists: Jürgen Bernkopf, research manager, GfK Austria, Duško Kos, CEO, Studio Moderna, Pavel Vrabec, CEO, Pro Plus, and Mark Waugh, global managing director, CEE, newcast, ZenithOptimedia.
The round table is moderated by Ladeja Godina Košir, Delo, Slovenia