SEMPL

I’ve been passionate about digital communications since the 80s when me and my brother ran a BBS back home in the house where I grew up. It’s been a part of my life ever since, I’ve increasingly developed an interest for the psychology of communication.

My education includes a Master of Science degree in media technology from Linköping Institute of Technology, business and economics from Lund University, a two year advertising & copywriting diploma from Berghs School of Communication, and countless psychology books that I’ve fallen in love with on my own.

Professionally, trend analysis, brand identity, advertising, and communications strategy with focus on social media for clients ranging from WeSC, Propellerhead and Spotify to ICA, OLW, Intrum Justitia, The Swedish Childhood Cancer Foundations, and many others.

My top 3 best advice:
1. Good decisions make progress happen. Bad ones do too.
2. When in doubt, consult the primal instincts.
3. Social media is organic and natural. Broadcast media is not. Strategize accordingly.