Presenters

Tomaž Arh

Marketing Director, Pate Business Unit, Droga Kolinska, Slovenia

Profile

A marketing professional (named marketing director of 2009 by the Slovenian Marketing Society) with a business-oriented attitude, seeking to make the best use of knowledge and experience in a local/international environment, while permanently learning and developing.

Has a proven ability to organize a company’s internal departments and outsourced contractors in a way that allows international execution and control over a prepared brand strategy.

Experience

Droga Kolinska

Marketing director

Sept 2007 ~ Present

Business sector savoury spreads, Marketing sector management (marketing and R&D). Responsible for creating brand strategy, its execution and control on all markets (over 20 markets).

Droga Kolinska

Programs manager

May 2005 ~ Aug 2007

Marketing department, responsible for the execution of multiple-brand strategy on the markets of the former Yugoslavia and for its profitability.

Kolinska

Marketing director

Feb 2004 ~ Apr 2005

Responsible for preparing and executing the marketing communication plans. Focus of communication on the Slovenian market.

GRAL Iteo (co-owner until 2003)

Director of ad hoc research department

Director of ad hoc projects

Jan 1998 ~ Jan 2004

Responsible for developing and managing the Ad hoc research department in Slovenia and for establishing Gral Iteo in Zagreb, Croatia.


GRAL Marketing (co-owner from 1993)

Project manager

Market researcher

Sept 1991 ~ Dec 1997

Responsible for planning, executing and presenting to the clients the results of market research projects.

Capabilities

  • Conceptual thinking
  • Decision making
  • Convincing
  • Team building,
  • Attracted by changes and knowledge
  • Interpersonal skills, collaboration comes out from the mutual respect
  • Communication and presentation skills

Education

University of Ljubljana,

BA in Psychology

June 1991

Additional education:

  • Finance for non-financial managers, IEDC, Bled School of Management, dr. Rene Magdalenić
  • Innovation management, GfK Academy,
  • University of Ljubljana, MBA program – general management (unfinished)
  • Participation in two ESOMAR[1] congresses (mainly for market research and fact based consultancy)
  • Participation in different ESOMAR courses (mainly for market research)
  • Participation in different CISEF courses (mainly for project work and finances)
  • Participation in two Human Resources Management conferences, GV Izobraževanje
  • Participation in all Slovenian Marketing conferences
  • Time management, IEDC, Bled School of Management,
  • Internship program (6 weeks) in Burston – Marsteller[2], USA, New York City
[1] ESOMAR is the World Association of Opinion and Marketing Research Professionals.

[2] BURSTON – MARSTELLER is a leading PR agency in the USA.