Google Workshop
Google workshop on SEMPL, November 25, 2009
2:00 pm – 2:10 pm | Google intro and agenda
Hrabren Suknaić, Regional Manager Adriatics & Bulgaria, Google, Croatia
2:10 pm – 3:15 pm | Best practices for search
Overview of how you should set up your Adwords campaigns to get successful results.
Anja Kunčič, Adwords Account Manager, Google, Ireland
3:15 pm – 4:00 pm | Ad tools
In this session we present some of the most useful tools for effective managing of your campaigns.
Steffen Ehrhardt, Product Specialist & Project Manager Emerging Markets, Google, Germany
4:00 pm – 4:15 pm | Coffee Break
4:15 pm – 4:45 pm | Report center
Learn about different reports and how you can use them to optimize your campaigns.
Anja Kunčič, Adwords Account Manager, Google, Ireland
4:45 pm – 5:15 pm | Conversion tracking & Conversion optimizer
Learn how to track conversions and understand which clicks are the most valuable to you.
Steffen Ehrhardt, Product Specialist & Project Manager Emerging Markets, Google, Germany
5:15 pm – 5:45 pm | Analytics, Website Optimizer
In this session we give an overview of how you can improve your websites to increase your ROI.
Steffen Ehrhardt, Product Specialist & Project Manager Emerging Markets, Google, Germany
5:45 pm – 6:00 pm | Coffee Break
6:00 pm – 6:30 pm | Trends and Plans (Insights for search)
Get insight into patterns and trends of users’ search queries and use this information to plan your campaigns.
Steffen Ehrhardt, Product Specialist & Project Manager Emerging Markets, Google, Germany
6:30 pm – 7:00 pm | Q&A session
