Day 2
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9:30am to 9:55am
Consumer habits and media consumption trends among young people in the Adriatic region
Ask a questionThe trends in lifestyle of young people in Slovenia, Croatia, Serbia
Maša Muster
Qualitative Research Manager, Mediana, Slovenia
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9:55am to 10:20am
Argeta fairy tale
Ask a questionFrom a no-name meat spread to one of the leading brands in spreads in nine countries
Tomaž Arh
Marketing Director, Pate Business Unit, Droga Kolinska, Slovenia
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10:20am to 10:45am
Digitalisation means fragmentation, higher costs and less homogenous data. Is there an elegant solution?
Ask a questionFragmentation means higher costs, does the client want to pay?
Iain N.H. Rügheimer
Head of International Marketing, Mediaresearch, Owner of Mediastat Holdings, Czech Republic
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10:45am to 11:15am
Coffee Break
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11:15am to 11:40am
EU debate on food & alcohol advertising
Ask a questionWhere will European regulation leas us?
Laura Sboarina
Regulatory and Public Affairs Officer, Egta, Belgium
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11:40am to 12:05pm
Marketing communication in recession times
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12:05pm to 12:55pm
Presentation of Good Web Examples:
1. 12:05pm – 12:15pm | Itak, Matevž Klanšek, Creative Director, Renderspace, Slovenia
2. 12:15pm – 12:25pm | Krka: SunMix, Miha Petek, Digital Media Specialist, OMG, Slovenia
3. 12:25pm – 12:35pm | Unilever: Rexona, Dejan Rajkovič, Digital Media Specialist, OMG, Slovenia
4. 12:35pm – 12:45pm | Krka: VitaskinPharma, Jaka Satler, Project director, PHD, Slovenia
5. 12:45pm – 12:55pm | Krka: Vizita.si, Petra Oplotnik, Project Manager, PHD Slovenia -
1:00pm to 3:00pm
Lunch
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2:30pm to 3:00pm
Workshop: It’s time for Performance Based Online Media Planning
Ask a question1. Primož Žižek, CEO, E-laborat, Slovenia
2. Rok Hrastnik, International Internet Director at Studio Moderna, Slovenia -
3:00pm to 3:25pm
Making news in digital world: an opportunity or threat?
Ask a question1. Jani Sever, Editor, Vest.si, Slovenia
2. Zvezdan Martič, Head of Multimedia centre, Rtvslo.si, Slovenia
3. Nina Jerančič, Editor, Delo.si, Slovenia
4. Milan Slana, Editor, Dnevnik.si, Slovenia -
3:25pm to 4:15pm
Presentation of Good Web Examples:
1. 3:25pm – 3:35pm | Implementation of Mobile couponing as loyalty reward, Hans Houmark, CEO SmarTIM and consultant Kitio mobile, Slovenia
2. 3:35pm – 3:45pm | T Mobile Online, Sanja Dekic, Media & Sales Director, Adlink Media, Croatia
3. 3:45pm – 3:55pm | Istranova, Alma Selimović, Project Manager, Formitas, Slovenia
4. 3:55pm – 4:05pm | Nokia - convergence N97, Timotej Gala, Director, Httpool, Slovenia
5. 4:05pm – 4:15pm | "79% more visitors from search engines in less than 3 months", Red Orbit: case study Gorenje UK, Andraž Štalec, Director, Red Orbit, Slovenia -
4:15pm to 4:30pm
Coffee Break
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4:30pm to 5:00pm
Presentation of Good Web Examples:
1. 4:30pm – 4:40pm | Si.mobil Orto Dance Audition, Špela Kozamernik, Specialist for Market Communication, Si.mobil; Sebastjan Pirih, Online Communication Strategy Director, ZenithOptimedia, Slovenia
2. 4:40pm – 4:50pm | Si.mobil Party With The Cause, Tanja Kos, Specialist for Sponsorships and Events, Si.mobil; Sebastjan Pirih, Online Communication Strategy Director, ZenithOptimedia, Slovenia
3. 4:50pm – 5:00pm | "Integral web solution" Mazda case study, Marko Vončina, adviser for key accounts, Najdi.si, Slovenia -
5:00pm to 5:25pm
A Survey of Slovenian Web Media
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5:25pm to 6:25pm
Round Table: Are we going to cut back on all advertising budgets?
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6:25pm
Farewell Drink
