Day 1
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9:00am
Arrival of Participants, Registration
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10:00am to 10:25am
Truth, Transparency and the Death of Privacy?
Ask a questionHow is the technological revolution changing an individual’s understanding of the world, the life of brands and the existing business models
Walter Naeslund
CEO/Communication Strategist, Honesty AB, Sweden
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10:25am to 10:50am
Marketing strategies in the digital space
Ask a questionEvolution of digital media and the digital consumer
Hrabren Suknaić
Regional Manager Adriatics & Bulgaria, Google, Croatia
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10:50am to 11:20am
Coffee Break
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11:20am to 11:45am
Managing Media Planning and Brand Positioning Across Media Platforms
Ask a questionA two-dimensional map of a brand’s reputation and comparison of its characteristics through various media contents
Per E Åsberg
Head of Production & Panels, Nepa AB, Sweden
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11:45am to 12:10pm
Engagement ROI
Ask a questionMeasure the web- a vehicle for brand building, what are key performance indicators?
Adrien Vielliard
Consultant, interactive.agency Slovenia, Austria
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12:10pm to 12:35pm
Navigating the change- Exploiting global communication trends in CEE
Ask a questionComunitas, media mutation, content accessibility, mobile, brand, future of advertising services
Tomáš Lauko
Digital & Business Development Manager, ZenithOptimedia-CEE, Czech Republic
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12:35pm to 1:00pm
Shop until you drop
New brands, new ethics, new consumers.
Maja Hawlina
Concept Manager and Cofounder of Studio Poper, Founder of Lowe Avanta, Slovenia
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1:00pm to 3:00pm
Lunch
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3:00pm to 3:25pm
Predictive Behavioral Targeting
Ask a questionThe target group solution for online advertising
Stephan Noller
CEO and Founder, nugg.ad AG, Germany
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3:25pm to 3:50pm
LOHAS: Our survival kit?
Ask a questionBrand marketing as sustainable development
Mitja Tuškej
Strategist and Partner, Formitas BBDO, Slovenia
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3:50pm to 4:20pm
Coffee Break
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4:20pm to 4:45pm
Communicational planning – the industry standard or the story farfetched in the Balkans
Ask a questionShould we follow the consumers or clients needs?
Katarina Kostić
Comunication Planing Director, Universal McCann, Serbia
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4:45pm to 7pm
Presentation of Finalists for the SEMPLER Award
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9:00pm
SEMPLER Awards Ceremony
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11:00pm
SEMPL party
