Lejla Beba is Marketing and Communications Director at ASA Banka Sarajevo. After she graduated Economic and Marketing Sciences from School of Economics and Business, University of Sarajevo, she started her career in the financial sector. In many managerial, especially sales positions she gained knowledge in strategic marketing, communications and brand building. She has experience in working with both domestic and foreign banks. She is now responsible for communications and marketing as well as the project of launching and rebranding of the ASA Banka in the market of Bosnia and Herzegovina. Lejla holds a master’s degree in Financial, Banking and Stock Exchange Management. Business partners know her as an experienced and committed expert, with a broad perspective on marketing and business.
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