BEST PR STRATEGY OR PROMOTION
The best and most effective special promotional event, PR campaign or other support activity, created to influence public opinion, change behaviour or (re)build brand perception. All activities must mainly utilise earned-media tactics or channels that results in significant and measurable impact for the brand, business and/or organization in terms of protecting and enhancing reputation or improving business or campaign results.
BEST TECHNOLOGY APPROACH
The most effective, innovative and creative use of AI, AR, VR, app or other high-technology tool with the goal to achieve engagement and raise brand recognition, loyalty or sales within the target group. Any high-technology tool can be used as a part of a campaign or as an individual strategy. The jury will focus on the innovative nature of the technology used and how it was used for the benefit of the brand.
STRATEGIC USE OF MEDIA MIX
Campaigns that are strategic and ingenious in their usage of media mix and communication channels. The jury will look for the integrated campaigns with strong strategic and creative implementation and effective use of the media mix. Rewarded campaign should deliver excellent results in terms of ROI and high level of involvement and engagement of the defined target group.
INNOVATIVE USE OF THE COMMUNICATION CHANNEL
Innovative use or upgrade of a certain medium and projects that creatively and ingeniously transform primary function of objects or factors into a medium or a communication channel.
BEST TARGETED CAMPAIGN
The jury will reward projects that show excellency in identifying and reaching specific target group. This category is open to all campaigns that successfully identify and target specific audience, regardless of its size and grouping factors (e.g. millennials, golf players, chocolate lovers etc.). The jury will focus on correct targeting that achieved high engagement rate of the target group.
BEST EXPERIENTIAL CAMPAIGN
Projects that are successful and creative in establishing a direct, experiential communication with consumers, through sensory perceptions or personal experience. This category includes events, sponsorship placement, guerilla marketing, BTL activities, direct mail etc. When done right it provides a sound affiliation with the brand, product or service and can result in increased brand image, awareness and loyalty. The experiences can be virtual or physical.
BEST USE OF DIGITAL WORLD
Projects with strategic and creative use of various digital platforms, including web, mobile, tablets, IPTV etc. The jury will reward the campaigns that will show the most efficient and correct definition of target group and will be executed through excellent use and combination of different digital platforms.
BEST SOCIAL MEDIA CAMPAIGN
Projects that are showcasing innovative and creative approach in fields of social media networks and are exceptional in understanding online consumer behavior. The rewarded campaign should be very target orientated and has to show fantastic results in terms of community building, involvement, engagement and high engagement rate from target group.
BEST USE OF MOBILE
Campaigns that innovatively reach and engage consumers, using any of the mobile channels. Each mobile media format will be considered, including mobile apps, mobile sites, mobile content or any other form of mobile advertising. The jury will be seeking campaigns that have used mobile platforms in a creative and engaging way to achieve excellent results based on clear objectives.
BEST USE OF DATA OR RESEARCH INITIATIVE
Campaigns that provide evidence showing the influence of research (qualitative or quantitative) or use of data on media planning, use of media and implementation as well as its impact on the outstanding campaign outcome. Pre- and post-campaign statistics should serve as a useful benchmark for the jury that will look also for metrics such as lead generation or lead sales conversion, a reduction in CPA or improvement of ROI. Data can be used to provide insights, to monitor and improve the progress of the campaign, for segmentation, targeting or re-targeting. The winning strategy must clearly showcase positive impact of data on specific campaign results.
BEST NEW MEDIA / MEDIA FORMAT
This category includes new media and new media formats that enable advertisers better, more innovative and distinctive communication with consumers. Category is open to media owners, production companies, agencies etc.
FUTURE MEDIA STAR OF 2018
The Future Media Star award seeks to recognize a young individual (under 32) who, in the opinion of the judges, has made a lasting and significant contribution to the media industry in his country of origin, whether with his/her year-to-year contribution or with a single, outstanding project. Applications can be submitted by the candidates themselves or by the 3rd party over nomination form.
This category is open to all staff at media agencies, media departments or media owners, under the age of 32 on the 31 October 2018.
The winner is selected by the organizer and the jury.
MEDIA MANAGER OF 2018
The Media Manager Award seeks to recognise the media owner or media manager (CEO) who has made significant contribution and long lasting impact on the media industry in his/her country of origin or abroad.
The winner is selected by the organizer and a special jury consisting of eminent individuals from the media industry or business.