Registered entries shall be judged by a professional jury carefully selected among best media and marketing experts in the region. The jury shall be appointed by the organizer. Its work shall be subject to the SEMPLER Competition Jury Operation Instructions.
Judging shall take into consideration the following criteria:
- Media campaign concept
- Appropriate targeting and understanding of the consumer
- ROI - comparison between defined goals and achieved results
- Innovative approach in seeking of (new) communication channels/approaches
- S Activation and motivation level of the target group through media strategy, implementation and execution
The jury shall decide in two rounds. In the first one, all registered entries shall be assessed and reviewed. The jury shall select shortlisted finalists for each category. In the second round, the best entry shall be selected among the finalists in each given competition category and awarded the GOLDEN SEMPLER.
The absolute winner shall be selected among all highest-ranking entries and awarded the GRAND SEMPLER.
The jury is not bound to award applicants in all competition categories, it is, however, bound to award the GRAND SEMPLER.
The jury shall award the following:
SEMPLER DIPLOMA (shortlisted entries)
GOLDEN SEMPLER (victory in any of the competition categories)
GRAND SEMPLER (best media strategy of the year)